Tag Archives: Taiwan Beer

Made In Taiwan

Most beers with a long history originate from a story of an individual, a family.

Taiwan Beer is a story of a nation, a people. Its success is not marked by the changes of brewmasters or marketing strategy, but rather evolved with the struggle of the place, its identity, and the people’s strong connection with it.

In 1919, during the Japanese Colonial Era (1895-1945), the first beer brewery in Taiwan was set up in Taipei by a Japanese company. Now at the heart of Taipei, it was once surrounded by miles of rice fields that stretched to the Yangming Mountains. The brewery imported cobble tanks and other equipment from Germany, and produced a unique pilsner style beer that would intrigue locals’ unexplored palates for beers.

The original brewery established in 1919. Taipei

Taiwan was restored to Taiwanese people from Japan in 1945, and the brewery was taken over by the government. Appropriately, the brand was changed from Takasago Beer to Taiwan Beer, and began a steady domestic growth, eventually expanding into the international market. In the U.S. market in 80s, Taiwan Beer was once labeled as “China Beer”, a result of the pressure from mainland China – one of the numerous examples of Taiwan negotiating just what name it could be called.

The label was once changed to "China Beer" for US market

After the Government’s Monopoly Bureau passed into history in 2002, the Taiwan Tobacco and Liquor Corporation took over the famed brewery’s operations. With over 100 beer brands in the Taiwanese market today, 85% of domestic consumption is still of Taiwan Beer.

Rice is to Taiwanese as bread is to westerners. It’s the main grain they eat, and is as varied in quality as any other grain. To cultivate high quality rice grains with abundant nuances that make three happy meals a day, has been a focus of Taiwanese agriculture for the past century. And they are proud of their rice. It is this embrace of rice as a high quality staple of everyday life rather than as a cheap adjunct which distinguishes Taiwan Beer from European and American style pilsners. It’s also the reason why it pairs better with most rice, noodle and fish dishes than its American and European cousins. The recipe for the classic Taiwan Beer calls for the heavenly Ponlai rice, which provides its unique balance of the crisp pilsner tradition with the almost rounded, more floral characteristics found in some sakes.

The original cobble tanks from Germany are still in the facility

This September I took a tour of the original brewery in Taipei which has been protected by the government for its historical architecture and continues to produce a small amount of beer today. In this humble facility, the cosmopolitan mixture of the Japanese colonial, the respect for European traditional ingredients and techniques combine with the Taiwanese brewing team’s ongoing devotion to what has become a national treasure. Growing up in Taiwan, we all recall the many nights of drinking Taiwan Beer at seafood stalls on the sidewalk, with BBQ on Moon Festival, chatting with friends until sunrise. That flavor and pride contributed to what had happened on all those occasions. To this day, now living in NYC amongst the exploding craft brew movement, when it comes to blind tasting on beers, it’s that subtle balanced smoothness and distinct fragrance that remains unforgettable: “..this one is made in Taiwan.”

                                                                                                      – By Ming Chan

The original brewery maintains a small production today. Taipei

ABOUT THE BEER

Abv: 4.5% Abv
Made with finely chosen imported malt and hop and top quality locally exclusive Ponlai rice. They are mixed to the best ratio and brewed with bottom fermentation yeast in low temperature

Awards:
International Monde Selection
Brewing Industry International Awards

Food pairings: noodle or rice dishes, pork bun, dumpling, sushi

Other helpful links:
Taiwan Tobacco & Liquor Corporation   http://en.ttl.com.tw/
Taiwan  http://en.wikipedia.org/wiki/Taiwan

Taiwan Beer shout out in New York Times

Sam Sifton gives the newly opened LES Taiwanese eatery Xiao Ye a spankin in yesterday’s restaurant review, but we’ll only listen to that Taiwan Beer shout out at the end. Mr. Eddie Huang addresses the heat with a response from mom on his blog. We’re behind you too, Eddie.

Get ready for some dericious foods that’s surely coming our way!

did we mention that Taiwan Beer is now in NYC?

Yep, you heard it here first. Taiwan Beer is available in NYC! Run over to the trusty Whole Foods Beer Room on Houston St, or hit up Xiao Ye in LES for the Taiwan goodness in a can, in a bottle and then in a bigger bottle! Contact us if you want the Taiwan in a retailer near you!

Taiwan Beer lands on the east coast

NEW YORK CITY, October 1, 2010 – With the popularity of Taiwanese cuisine on the rise, the availability of Taiwan’s national beer on the east coast is greeted with nostalgic cheer and curious palates.

Debuting at the Asian Feastival several weeks ago, over 800 New Yorkers tasted Taiwan Beer for the first time.

“I’ve never seen this anywhere outside of Taiwan,” one festival goer exclaims, “and it tastes just like I remembered it back home!”

Brewed with all local ingredients from the water to the native ponlai rice, Taiwan Beer yields a unique fresh flavor revered by the locals for over 80 years. Taiwan Beer has the characteristics of an easy drinking and accessible beer- a golden lager, light, crisp and goes down smooth with a flavorful meal.

The Taiwan Beer Festival is held every summer at the Taiwan Beer brewery near the Wujih station of the Taiwan High Speed Rail and has become an icon of Taiwanese culture. There’s also a Taiwan Beer Garden brewpub serving freshly brewed beer in Taipei, but if you can’t make it to the festival or Taipei for the fresh draft beer, finding it in a bottle or can abroad is the closest thing to it.

Taiwan Beer was first produced in 1922 and is currently brewed by the privately owned Taiwan Tobacco and Liquor Corporation (TTL). It is imported by SSC International, Inc. and is distributed in the eastern US by Paleewong Trading Co.

Taiwan Beer is available immediately at select retailers and restaurants in New York City, Virginia and North Carolina. Taiwan Beer will also soon be available in MA, CT, NJ, DC, MD, SC, and the rest of the eastern seaboard.

Aside

Taiwan Beer debuted at the Asian Feastival over the holiday weekend, and here’s the local press with their recap here.